Privacy Policy
How BRAVALEADS LLC (“BravaLeads”) collects, uses, protects, and handles personal and business information.
1. Overview & Scope
This Privacy Policy explains how BRAVALEADS LLC (“BravaLeads,” “we,” “us,” or “our”) collects, uses, protects, and handles information when you visit our website (bravaleads.com), use our automated lead response and communication platform, schedule a demo, or otherwise communicate with us.
BravaLeads is an automated lead response and communication platform operated by BRAVALEADS LLC. We provide software tools and workflow systems designed to help businesses respond promptly to missed phone calls, organize inbound inquiries, schedule appointments, and follow up with their own customer contacts. BravaLeads does not operate as a lead broker, lead marketplace, or seller of contact lists; our services are strictly designed to help businesses manage their own customer interactions.
This Privacy Policy applies to information collected from our business customers, prospective clients, website visitors, and individuals who interact with our automated systems on behalf of or at the direction of our clients.
Please read this Privacy Policy carefully. By using our website or services, you acknowledge that you have read, understood, and agreed to the practices described in this policy.
2. Information We Collect
We collect information in several ways depending on how you interact with BravaLeads. We only collect information that is relevant and reasonably necessary for providing our communication services and fulfilling our contractual and operational commitments.
A. Personal & Contact Information
When you request a demo, submit an inquiry, test our SMS simulator, schedule an appointment, or contact our team, you may provide us with:
- Full name and professional role or job title
- Email address
- Phone number (mobile and/or business telephone)
- Business name and service area
- Industry or service sector (e.g., HVAC, plumbing, roofing, cleaning, insurance, or other service businesses)
B. Form Submissions & Demo Inquiries
Information provided through online web forms on our site, including requested demonstration dates and times, current business phone setup details, estimated monthly call or lead volume, and operational challenges with missed calls.
C. Appointment & Scheduling Information
When you or your prospective customers schedule consultations, demonstrations, or strategy sessions through our integrated calendar booking system, we collect meeting dates, scheduled times, consultation notes, requested services, and meeting preferences.
D. Communications & Message Records
When you communicate with us or through our platform via SMS text messaging, web chat, or email, we collect the content of those messages, timestamps, and customer support records. For automated missed-call text-back detection, our systems process technical call metadata (timestamps, caller ID, and call duration strictly to trigger automated text-back follow-ups). We do not record or store telephone call audio recordings.
E. Website Usage Data & Technical Information
When you navigate our website, our servers automatically log standard technical information regarding your visit, including:
- Internet Protocol (IP) address and approximate geographic location (country or region level)
- Browser type, version, and language settings
- Operating system and device platform
- Referring URL, pages visited, time spent per page, and interaction timestamps
- Diagnostic data, error logs, and performance telemetry to maintain website availability
F. Cookies & Local Storage
We use session cookies and browser local storage strictly for essential operational purposes, such as remembering your language preference (English or Spanish) and preserving interactive session state. We do not use third-party behavioral advertising cookies or cross-site tracking pixels that sell your browsing activity.
3. How BRAVALEADS LLC Uses Information
BRAVALEADS LLC uses collected information strictly for legitimate business, operational, and service delivery purposes, including:
- Operating, deploying, and maintaining our automated lead capture, missed-call text-back, and follow-up platform.
- Responding promptly to inbound inquiries, customer questions, and missed phone calls on behalf of our clients.
- Automating multi-day follow-up messaging sequences, appointment reminders, and conversation bridges to keep communications active.
- Scheduling, confirming, rescheduling, and managing appointments and consultation sessions.
- Providing customer support, technical assistance, service announcements, and administrative notices.
- Evaluating website responsiveness, troubleshooting technical errors, and improving platform reliability.
- Preventing fraudulent activity, unauthorized system access, telephone spam, and other harmful or unlawful practices.
- Complying with applicable telecommunications standards, statutory tax requirements, accounting obligations, and legal processes.
4. SMS/Text Messaging Privacy and A2P 10DLC
BRAVALEADS LLC treats text messaging and mobile data with confidentiality and implements operational and technical practices designed to align with telecommunications standards, industry guidelines, and cellular carrier requirements.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Text messaging originator opt-in data and consent are strictly confidential and will never be sold, rented, leased, transferred, or shared with third parties or affiliates for their own marketing or promotional purposes.
Mandatory SMS Disclosures
When you interact with our text messaging programs or request communications from BravaLeads, please note the following terms:
- Message frequency may vary depending on your interactions, inquiries, appointments, and communication preferences.
- Message and data rates may apply.
- You may reply STOP at any time to opt out of text messages.
- You may reply HELP for assistance.
- Consent to receive marketing text messages is not a condition of purchase.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
- No Sale or Rental of Mobile Data: BRAVALEADS LLC does not sell, rent, lease, barter, or transfer mobile numbers, contact lists, or SMS consent records to any third party for marketing or advertising purposes.
- Limited Subcontractor Processing: Vetted subcontractors and service providers (such as telecommunications carriers, SMS gateways, and customer support infrastructure) process mobile information only to the extent necessary to deliver BravaLeads services.
- Exclusion of SMS Opt-In Consent: All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties for external marketing.
5. Third-Party Service Providers
To operate our platform efficiently and reliably, BRAVALEADS LLC works with trusted third-party service providers who perform specialized operational and technical functions on our behalf. These service providers receive only the information reasonably necessary to perform their specific contracted tasks and are contractually prohibited from using personal information or SMS opt-in data for their own independent marketing or commercial purposes.
Categories of service providers reasonably relied upon include:
- Customer Relationship Management (CRM) & Database Providers: To securely store, organize, and manage business accounts, contact records, and communication pipelines.
- Communications & SMS Gateways: Telecommunications routing partners and cloud telephony networks (such as Twilio and underlying mobile carriers) to deliver instant SMS responses, appointment alerts, and missed-call notifications.
- Hosting & Cloud Infrastructure: Secure cloud infrastructure providers (such as Cloudflare and Google Cloud) to host our web application, databases, and APIs.
- Email Service Providers: To transmit transactional confirmations, appointment notices, and customer support communications.
- Calendar & Scheduling Systems: Calendar synchronization tools to coordinate appointment availability and bookings.
- Payment Processors: Third-party payment processors (such as Stripe) that process subscription fees and recurring billing in accordance with standard payment security guidelines. BRAVALEADS LLC does not store full credit card numbers on its servers.
- Website Analytics & Performance Monitoring: Privacy-respecting tools that measure site availability, error diagnostics, and aggregated traffic patterns without profiling individual visitors.
7. Data Security and Retention
Data Security: BRAVALEADS LLC implements administrative, technical, and physical security safeguards designed to protect personal and business data against accidental loss, unauthorized access, destruction, alteration, or unlawful disclosure. All data transmissions between your browser and our servers are encrypted using modern Transport Layer Security (TLS/SSL) cryptographic protocols.
Data Retention: We retain personal information only for as long as reasonably necessary to fulfill the specific operational purposes outlined in this Privacy Policy, provide ongoing services to active accounts, resolve disputes, satisfy statutory accounting and tax requirements, and enforce our binding agreements.
When personal data is no longer required for legitimate business, operational, or legal purposes, it is securely destroyed, anonymized, or deleted in accordance with standard industry practices.
8. User Privacy Rights
Depending on your jurisdiction and applicable data protection laws, you may have specific rights regarding your personal information. These rights may include:
How to Exercise Your Rights
To exercise any of these privacy rights, please submit a written request to hello@bravaleads.com. For verification and security purposes, we may ask you to confirm your identity before fulfilling your request. We will review and respond to valid requests within the timeframes stipulated by applicable law.
- The right to request access to the personal information we hold about you.
- The right to request the correction or updating of inaccurate or incomplete personal records.
- The right to request the deletion or erasure of your personal data, subject to legal and statutory retention obligations.
- The right to opt out of marketing communications or withdraw consent at any time.
- The right to lodge an inquiry with an appropriate regulatory authority.
9. Children's Privacy
BravaLeads is a commercial business-to-business platform and website designed exclusively for operating businesses, entrepreneurs, and adults over the age of 18 (or the age of majority in their jurisdiction).
We do not knowingly solicit, collect, or process personal data from children under the age of 18. If we become aware that we have inadvertently collected personal information from a minor without verified parental consent, we will promptly take steps to delete such data from our records. If you believe a minor has provided information to us, please notify us immediately at hello@bravaleads.com.
10. Updates to This Policy
BRAVALEADS LLC may update, modify, or revise this Privacy Policy periodically to reflect changes in our business practices, technology, service offerings, or legal requirements. When we make updates, we will revise the 'Effective Date' displayed at the top of this page.
We encourage you to review this policy periodically to stay informed about our privacy practices. Your continued use of the BravaLeads website or services following the posting of an updated Privacy Policy constitutes your acknowledgment and acceptance of the revised terms.
11. Contact Information
If you have questions, comments, or requests regarding this Privacy Policy or our data handling practices, please contact us using the information below: